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Canadian Tire First Shift

Canadian Tire, Bauer and Hockey Canada are pleased to announce the launch of the 2018-19 application process for the Canadian Tire First Shift program. This will mark the fifth season of the program, which has seen 430 programs executed, resulting in more than 16,000 children trying hockey for the first time.

The Canadian Tire First Shift is a recruitment program designed to ease kids and their families into the sport of hockey in a fun and welcoming environment. This six-week on-ice trial program is offered to boys and girls aged 6-10 years old, who have never registered to play hockey before. The registration fee is $199 for each participant and includes:

  • Welcome Event – information, education & equipment fitting session
  • Six (6) Learn-to-Play ice session designed by Hockey Canada
  • Complete set of Bauer gear: Helmet with facemask, shoulder pads, elbow pads, neck guard, shorts with jock/jill, pants, hockey socks, shin guards, jersey, gloves, stick and skates
Minor Hockey Association Location Date
St. James-Assiniboia Winnipeg October 2, 2018
South Winnipeg Winnipeg October 4, 2018
Assiniboine Park Winnipeg October 5, 2018
Hockey Brandon Brandon November 1, 2018
Hockey Brandon Brandon February 2, 2019
Morden Morden February 3, 2019
Fort Garry Winnipeg February 4, 2019


Additional questions and inquiries can be sent to