Calgary, Alta. – Brandon Wheat Kings forward Jaxon Jacobson has been named WHL Rookie of the Week for the week ending Sunday, March 23, 2025, the Western Hockey League announced Monday.

This is the third time the 16-year-old has snagged the weekly award.

Jacobson led all rookies with a goal and four assists for five points in three games to close out the regular season.

The 5-foot-9.5, 176-pound centreman helped get Brandon on the board in a heated showdown against the Saskatoon Blades on March 19. Jacobson earned a secondary assist on Luke Shipley’s third-period tally to cut Saskatoon’s lead in half, but the Blades would add an empty-netter to seal a 3-1 win.

It was a different story over the weekend, as the youngster broke the ice 90 seconds into a tilt against the rival Regina Pats. With Brandon pressing hard right out of the gates, Captain Quinn Mantei fed Jacobson to beat a defender and slip a backhand shot past the Pats netminder. Jacobson gave the Wheaties more insurance in the second period by winning a faceoff back to 2025 NHL Draft-eligible Joby Baumuller for a swift shot to double the lead. The pair linked up again less than a minute later as Jacobson dished for Baumuller on the rush to add another goal. Jacobson’s three-point effort helped the Wheat Kings would cruise to a 7-3 win in their penultimate game of the regular season.

The momentum spilled into the season finale against the Pats on Saturday, March 22. With the game scoreless in the third period, Jacobson served up a powerplay assist on Luke Shipley’s 20^th goal of the season. The tally would stand as the game-winner as Brandon posted a 4-0 shutout.

Jacobson closes out his first full WHL season with 15 goals (including two game-winners) and 29 assists for 44 points in 51 games. He’s tied for ninth in points among all rookies.

Jacobson suited up for seven games in the 2023-24 season after being selected by his hometown team fifth overall in the 2023 WHL Prospects Draft. He netted four goals and two assists in the call-up appearances.

Earlier this season, he scored a goal and an assist to help Canada Red clinch a silver medal at the 2024 U17 World Challenge.

Jacobson is considered a top prospect for the 2027 NHL Draft.

Brandon (38-23-4-3) enters the 2025 WHL Playoffs presented by Nutrien as the fifth seed in the Eastern Conference.

The Wheat Kings will battle the fourth-seed Lethbridge Hurricanes in Round One beginning on Friday, March 28 at the VisitLethbridge.com Arena.

All WHL Playoff games will be streamed for free on Victory+.